) follower. The Red Wings currently rank fourth in the NHL in total social followers (Facebook, Twitter, Instagram) with a total of 3.4 million followers, trailing only the Chicago Blackhawks, Pittsburgh Penguins and Boston Bruins.
In addition to 1 million Twitter followers, the Red Wings Community Relations Instagram account (
@drwcommunity
) ranks first in the NHL among related community-based accounts.
The Red Wings also recently launched a new Instagram account for Hockeytown Authentics (
@shophockeytown
), giving Red Wings fans a first-hand look at new products and accessories available for purchase at Hockeytown Authentics in Troy (1845 E. Big Beaver Rd.).
For more information on the team's social channels, visit the "Red Wings Social Central" at
https://www.nhl.com/redwings/fans/social-central
.
"THE VAULT" - NEW HOME FOR RED WINGS DIGITIAL CONTENT TO CELEBRATE THE "FAREWELL SEASON AT THE JOE"
The "Joe Moment Bracket Challenge" is one of many digital elements set to live within "The Vault" - the new online home for fans to celebrate the Red Wings rich 38-year history at Joe Louis Arena as the "Farewell Season at The Joe" enters its final stretch.
In addition to voting in the "Joe Moment Bracket Challenge" within "The Vault," Red Wings fans can watch videos, download "Farewell Season at The Joe" wallpaper and cover photos, view historical infographics and enter-to-win four tickets to the final regular season home game at The Joe.
Fans are encouraged to continue utilizing the hashtag #Farewell2TheJoe when sharing Joe Louis Arena memories on social media, and fans will have an opportunity to see their posts and photos within "The Vault" when using the hashtag.
Fans can explore "The Vault," by visiting
www.DetroitRedWings.com/TheVault
.