Doug Todd, associate brand manager for Warrior Hockey, said the event planning with the Red Wings Foundation begins once they know which team will be the recipient of the equipment donation.
Warrior and the Wings want to make sure each player has the right size equipment and jersey when they walk into the locker room for the first time.
For Todd, this is one of the most gratifying experiences of his job.
"This is always one of our favorite events of the year," Todd said. "It's a cornerstone for Warrior and New Balance to give back to the community, and to be involved with the Hockey is for Everyone program with the Red Wings is just a fantastic way to give back to the community. It's hockey players helping hockey players. That's what we love to do.
"It's great. Warrior, we're based here in Michigan, in the Detroit area, so anytime we can help out a local program that needs it, we're happy to do it. It's a great day and hopefully this continues for us and this relationship with the Red Wings for the near future."
When they compete in St. Louis next month, the players will have the support of the entire Detroit team, especially Larkin, who feels a special kinship with his fellow Michiganders.
"Seeing these guys, they have the same passion for hockey as I do and as we do," Larkin said. "It's pretty cool, we're from the same state and to see them with the winged wheel on and they're going to St. Louis to represent the Detroit Red Wings. I know they're going to do a great job of it and it was pretty special for us to partner up with Warrior Hockey and send them on their way with nice jerseys and new sticks and gloves.
"They look the part and I know they're going to play hard and represent the Red Wings well."