"With Reverse Retro, we have a platform to honor and tell stories of our club's early history while at the same time experimenting with style and bringing a modern angle to our brand," said
Doug Bentz
, vice president of marketing and digital for the Sharks. "Reverse Retro's wide appeal allows us to authentically engage our diverse audience, from our original fans to those that are just discovering our brand. Thank you to adidas and the NHL for their vision and for bringing the Reverse Retro concept to life."
The adidas Reverse Retro program creates a new formula to showcase the passion of the fans. The overarching design theme during adidas' two-year-long process was to mine each team's jersey archive and team colors, remixing them to create something new and never seen before. With that in mind, adidas created uniquely distinct and desirable jerseys that incorporated inverted team colors.
