SAN JOSE -The San Francisco/Northern California Chapter of the National Academy of Television Arts & Sciences awarded the San Jose Sharks (
@SanJoseSharks
) and SJSharks Productions with its first-ever Emmy Award at an awards gala held Saturday night in San Francisco. The award was given to the NHL franchise for its "Sharks For Life" television advertising campaign which was nominated in the commercial category.
The creation of the "Sharks For Life" advertising campaign was a collaborative effort between the franchise and its advertising agency, Division of Labor. This was the first year of the relationship between the Sharks and Division of Labor. The campaign featured San Jose Sharks players and alumni players cheering for Sharks fans in fun and interesting situations. The commercials can be viewed at
sjsharks.com/commercials
.
Sharks For Life Commercial Campaign Wins Northern California Emmy Award
SJSharks Productions Earns First-Ever Emmy Honor