SSE Names Coca-Cola Non-Alcoholic Beverage Partner

SAN JOSE, Calif.- Sharks Sports & Entertainment (SSE) announced today a new, strategic partnership with Reyes Coca-Cola Bottling (RCCB), naming them the official non-alcoholic beverage partner of the San Jose Sharks (@SanJoseSharks) and San Jose Barracuda (@sjbarracuda).  The partnership began on July 1.

With this new partnership, Coca-Cola’s diverse beverage portfolio is now offered at all SSE managed facilities including SAP Center at San Jose (@SAPCenter), Tech CU Arena (@TechCUArena), and the Sharks network of public ice facilities including Sharks Ice at San Jose (@sharksice), Sharks Ice at Fremont, and the Oakland Ice Center (@OICSharksIce). Coca-Cola brands offered at these venues include:

• Coca-Cola®
• Coca-Cola® Zero Sugar
• Diet Coke®
• Sprite®
• DASANI®
• smartwater®

“We are thrilled to align with Reyes Coca-Cola Bottling to bring their iconic brand and robust portfolio of products to all Sharks Sports & Entertainment venues,” said Brian Towers, Vice President of Corporate Partnerships for Sharks Sports & Entertainment. “We’re proud to embark on a long-term partnership with shared values of sustainability, community leadership and a customer-centric approach to everything we do.”

Reyes Coca-Cola Bottling operates across 10 states: California, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nevada, Tennessee, and Wisconsin, manufacturing and delivering Coca-Cola products to restaurants, sports venues, businesses, healthcare facilities, schools, convenience stores, and supermarkets.  Like Sharks Sports & Entertainment, RCCB provides continued support of charitable organizations in the communities in which it operates.

“We are excited to partner with Sharks Sports & Entertainment to bring fans the drinks they love,” said Jeff Sigmen, Chief Customer Officer – West Region for Reyes Coca-Cola Bottling. “We have strong ties to San Jose and look forward to continue serving the community together for many years to come.”

Options available at all Sharks Sports & Entertainment facilities include beverages in 100% recycled PET (polyethylene terephthalate) bottles, which aligns with SSE’s beer cup initiative that will be 100% aluminum this season.  Both are significant initiatives that support the Shark’s vision for sustainability.