SEG has partnered with Qualtrics – the leading feedback and experience management provider – to conduct the NHL franchise naming survey. The study will employ best practice survey research methodology to ensure fairness, accuracy, and unbiased results including randomization, geo-location identification, progressive discrete choice analysis, the prevention of ballot box stuffing, encrypted data collection and storage. Backend analysis will also include deduplication and best practice statistical methods to ensure data integrity.

The initial list was compiled following the initial survey SEG issued on social media in April 2024.

There will be several rounds in this process. The first round of voting will conclude on May 22. More details and additional steps that will be involved in this multi-phase branding process will be announced later this summer.

More details and additional steps that will be involved in this multi-phase branding process will be announced later this summer.

Once the team name has been selected, SEG and Doubleday & Cartwright – a highly acclaimed creative consultancy and design studio – will work diligently over the next year to craft the team identity: the logo, mascot, colors, and other branding elements. That new branding will debut prior to the 2025-26 NHL season.

In their inaugural season (2024-25), Utah’s NHL franchise will don jerseys that display UTAH across the front as a reflection of the team’s new roots in the state and dedication to its fanbase.

Information on tickets and game schedules will be available in the coming weeks. Starting today, you can place an NHL season ticket deposit, which gives you priority access to purchase tickets before they go on sale to the general public. Please click here to make your deposit.

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Utah’s NHL team will play at Delta Center which is also home to the Utah Jazz.

The team will compete in Utah starting with the 2024-25 NHL season.