The core theme of my design is expression, encouraging individuals to openly express their authentic selves - embracing love, creativity, and individuality as the core elements of pride. My typographic interpretation of the Oilers logo is meant to be fun and bold, with the core of this logo concept being inspired by pop art. Bold colours and graphic elements are used to speak to the representation, inclusivity, and love within the 2SLGBTQI+ community in Edmonton.

Matthew Brownoff, Celebrating Pride logo designer

As someone born in the Year of the Snake, I am thrilled to create this Lunar New Year logo for the Oilers. The snake's shape is inspired by Chinese knots/loops, which are often found on traditional clothing and wall hangings. These knots represent good luck and protection. The pattern in the outer circle is inspired by designs found on mahjong tiles, adding an extra element of playfulness and mystery to the snake's character.

Emily Chu, Lunar New Year Game logo designer

I've always wanted to bring a little bit of Mexican representation to the Oilers, and with our Dia De Los Muertos game I found an opportunity to highlight aspects of the traditional holiday such as with the calaca the skeletal figure most popular in modern Day of the Dead costumes and decorations but also a way to weave them into some of my favourite elements from Oilers history.

Cristoval Castillon, Dia De Los Muertos logo designer

Incorporating the peacock into the Oilers logo captures the essence of South Asian heritage, resonating with themes of unity, diversity and community spirit. The peacock’s plumage, with its eye-catching array of colours, mirrors the diversity within the South Asian community and by extension, the fanbase of the Edmonton Oilers. It reflects the blend of different languages, religions and cultures that South Asians bring to the cultural mosaic of Edmonton.

Sunny Nerval & JC Lutao, South Asian Celebration logo designers

When I was first approached by the Edmonton Oilers to create a logo that would honour and recognize the Indigenous peoples of our country, the first thing that came to my mind was the idea of Turtle Island, something that we Indigenous people call North America. It represents everybody, every nation; all animals, life and Mother Earth.

Lance Cardinal, Indigenous Celebration logo designer

The year 2024, recognized as the Year of the Dragon in the Lunar New Year calendar, symbolizes traits like courage, intelligence, enthusiasm, and confidence. Reflecting these attributes, the dragon is prominently and boldly depicted in the center of the design, embodying the spirit with which we and the team intend to approach the year.

Pete Nguyen, Lunar New Year logo designer

My design is inspired by the rich heritage that connects our community, celebrating a strong kinship that extends around the world, from the African continent to the diaspora. Patterns inspired by Kente, Aso Oke, and Nubian weaving traditions are combined with textures and symbols from Batik and Bogolafini fabric printing techniques.

AJA Louden, Celebrating Black History logo designer