Backlund certainly helps.
He's helped raise $23,000 for children's cancer research in the 'Ride for Hope' bike race in Sweden that he now makes an annual event, and alongside girlfriend Frida Engstrom, he supports three local charities -- ALS Society of Alberta, Kids Cancer Care Foundation of Alberta, and Special Olympics Calgary.
For three seasons, Backlund and Frida have hosted families at home games on a monthly basis who are personally affected by ALS. Through their program, the families receive lower bowl tickets, a post-game meet and greet and a signed jersey.
"When I bring those people, families with ALS here, and some of them just give me tons of hugs," said Backlund, who with the partnership of KPMG also donates $200 for every point he records each season to the ALS Society of Alberta."There's been a few tears, too. It's sad but at the same time makes me feel good.
"I'm happy I can help them out.
"Same with the Special Olympics. That's just a fun, great event. They're always so excited.
"I'm sometimes more excited than they are."