The program aims to encourage and promote improved physical fitness and academics, healthy lifestyles, leadership development, community involvement and the positive behavior that leads to academic achievement and success in life.
The efforts made by Giordano are nothing new.
He received the NHL Foundation Award, given to the player who "applies the core values of hockey, commitment, perseverance and teamwork -- to enrich the lives of people in his community," according to NHL.com.
Giordano has served as spokesman for the Flames' literacy program, Reading...Give It a Shot! and was featured on the program bookmarks, posters and partner website as an advocate for literacy. Giordano committed his time to assisting students to promote the positive effects of reading by visiting numerous schools.
Giordano and his wife also launched a Habitat for Humanity partnership titled 5-for-5 in 2011. It helped provide funding to build five homes; four in the developing countries of Kenya, Ethiopia, India and the Philippines, and another in the Calgary area.
He also donated $25,000 per season with the Flames Foundation for Life (now known as the Calgary Flames Foundation) matching his contributions equaling a $150,000 donation to the cause.
Giordano also marched in the Calgary Pride Parade in 2015, and has lent his voice to various public service announcements in support of the You Can Play Project, an advocacy program that challenges sports teams to stamp out discrimination based on sexual orientation.