You can't escape it.
The nonstop coverage, 'insiders' and fellow hockey minds blowing up Twitter with every breath of a deal, followed by the instantaneous, all-day analysis breaking them down for hours on end.
Indeed, the NHL's trade deadline is a made-for-TV event - but with a cast of real-life characters.
With less than 24 hours until the embargo kicks in - and with dozens of trades, big and small, already filed over the past week - the rumours continue to swirl in Calgary and around the league.
"I mean, we're all checking in," Mikael Backlund laughed of all the drama and talk-radio fodder. "It's been pretty busy this year, so we talk about it, grade all the trades in the room. Of course, we discuss it. But I know you guys (the media) love it and it's a special time of year, for sure."
'GET THE JOB DONE'
Flames blocking out the noise of the trade deadline and focusing on the task at hand
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